Visit Florida releases 2018 tourism statistics

For the first half of 2018, tourism numbers were strong

The Visit Florida research department recently released the statistics on the state’s tourism industry for the first half of 2018 – and the numbers are good.

According to the report, tourism was up 5.9 percent in the first six months of 2018 over the same period the year before.

A deeper dive into those numbers shows a 6.8 percent increase on domestic travelers in the first half of 2018, as well as a 2 percent increase in Canadian travelers. Overseas travelers, however, dropped by 1.4 percent.

The leisure and hospitality industry accounted for 1.26 million jobs in the state in July, up 50,400 from a year ago, according to numbers posted by the Department of Economic Opportunity.

Florida boosted its marketing directed at Canadians from $1 million to $1.8 million last year, after Visit Florida acknowledged the state had taken the nation’s northern neighbor for granted.