The savings are fluid with the Craft Beer Pass

While local beer drinkers have long known Central Florida as a brewmaster’s paradise, steps have been taken to tell the rest of the world.

Participants in “The Adventure on Tap Central Florida Craft Beer Pass” can redeem special offers and qualify for prizes by visiting featured craft breweries. The press release issued by staff first was picked up by local radio stations, then jumped over to television where it was featured extensively on ABC Action News from Tampa as well as WFTV-9 in Orlando.

“We’ve seen a lot of interest in the pass since the story was on the news,” said Justin Laferriere, the Senior Visitor Services Manager at the Welcome Center, who is administering the passes. “And all the participating breweries have reported plenty of business from it.”

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