Latest News
Holloway Park is Run City during invitational
Everyone knows that Lakeland is the Swan City. But when it comes to competitive cross country, Holloway Park has earned the moniker of Run City. More than 5,000 runners from throughout the state – from elementary school to collegiate athletes – competed at this...
More than 5,000 expected at flrunners.com Invitational
Everyone knows that Lakeland is the Swan City. But when it comes to competitive cross country, Holloway Park is Run City. More than 5,000 runners from throughout the state – from elementary school to collegiate athletes – will compete at this weekend’s flrunners.com...
VIC served as information hub for duration of Dorian
When the weather forecasters had monster storm Hurricane Dorian targeting the heart of the State of Florida, the employees at the Central Florida Visitor Information Center – known as the VIC to most folks – knew their mission was about to change. Traditionally the...
A water ski show without limits
Cypress Gardens skiers hold adaptive event WINTER HAVEN – Who doesn’t like a fun day at the lake? For the sixth year, the Adaptive Water Ski Event on Lake Silver in Winter Haven will bring the excitement and camaraderie of the sport to people with disabilities and...
Wilson Premier brings top baseball talent to town
Teams from throughout the nation and beyond came to Auburndale recently to prove their mettle on the baseball diamond. The Wilson Premier Championship East, featuring many of the top baseball prospects around, had three tournaments at the Lake Myrtle Sports Park...
Elite Cable Park opens along Lake Myrtle
Wakeboarders have returned to the rippling waters of Lake Myrtle in Auburndale. But this time, without a boat. The Elite Cable Park, part of the Auburndale Watersports Complex, opened Saturday, July 13, bringing all the action of wakeboarding, complete with ramps and...
Tropics SC take on Boca Raton, Ochocinco in UPSL title game
AUBURNDALE – The Tropics SC hope to continue their winning streak when the 14-0 team takes on Boca Raton FC in the state finals for the UPSL Pro Premier teams. The Tropics will host the championship game Saturday, July 6, at 7 p.m. at Auburndale’s Lake Myrtle Sports...
Polk hosts diverse slate of meetings and events
Planners and shooters and pageants, oh my. For a diverse menu of events, look at the recent slate held in Polk County. In the span of a week, the efforts of Polk County Tourism and Sports Marketing staff paid big dividends for the county: 2019 State Science and...
New roles at PCTSM for Zimmerman, Duncan
Two longtime Polk County Tourism and Sports Marketing managers have accepted new positions within the organization. Marc Zimmerman, the longtime Senior Sales Events Manager for Polk County Tourism and Sports Marketing, now has a new focus. “I’m thrilled to be the...
Is Winter Haven the Water Ski Capital of the World?
For these international skiers, the answer is a resounding yes Beautiful lakes, bountiful opportunities, gorgeous weather and caring people – all are major attractors and a big part of Polk County Tourism and Sports Marketing’s recruiting efforts that promote us as...