Latest News
Fresh. Made Daily
Mr. Whipple. Little Mikey. The Budweiser Frogs. When it comes to marketing, staying up-to-date not only helps keep you in relevant, but it also helps gain market share. That’s the reasoning behind a series of photo shoots that took place around Polk County recently....
Celebrating the Centennial
Baseball has Fenway Park. Football has Lambeau Field. For water skiers, no single location is as storied as Winter Haven’s Cypress Gardens on the banks of Lake Eloise. While water skiing may have been invented by Ralph Samuelson in 1922 on Lake Pepin in Minnesota,...
New faces abound
PCTSM recently welcomed numerous new team members into the fold. New team members include: Ryan Buckley, who will now lead the Partnerships and Community Development initiative for PCTSM. A one-time intern at PCTSM, Mr. Buckley comes to PCTSM from the Lakeland Magic,...
Tampa continues its title streak with Miss Florida crown
LAKELAND – Champa Bay just added another title to the mix. Miss Tampa, Leah Roddenberry, was crowned the newest Miss Florida last night in front of a capacity crowd in the RP Funding Center’s Youkey Theatre. She will go on to represent the state in the 100th Miss...
Two wins for Polk County on the second Miss Florida night
LAKELAND – Polk County based contestants swept the superlatives during the second round of the Miss Florida and Miss Florida Teen Competition held Friday night at the RP Funding Center in Lakeland. Miss Winter Haven, Cassidy Goldman, won the talent portion of the...
Winter Park wins big on first night of Miss Florida
LAKELAND – Representatives from Winter Park walked away with wins during the first round of the Miss Florida and Miss Florida Teen Competition held Thursday night at the RP Funding Center in Lakeland. In the evening wear portion of the event, Ruby Tilghman, Winter...
Polk County highlighted through Camping World, Coleman
Eliminating any prior connotations, two new RV resorts have opened in Polk County – and redefined the marketplace. If you stop by either the Cabana Club RV Resort and Cottages in Auburndale or the Resort at Canopy Oaks in Lake Wales, you’ll be greeted by beautiful...
VIC earns GBAC STAR accreditation
Polk County Tourism and Sports Marketing announced today that the Central Florida Visitor Information Center recently received the GBAC STAR facility accreditation from the Global Biorisk Advisory Council (GBAC), a division of ISSA. “This accreditation just puts the...
Thespians coming to fieldhouse
After hosting sports championships and ESPN events, you’d think that the AdventHealth Fieldhouse and Conference Center would be running out of firsts. The upcoming 2021 Florida Theatre Conference will call Winter Haven home from Nov. 11-13, 2021, marking the first...
Golf enjoys pandemic renaissance
One of the positives coming out of the pandemic is that participation is outdoors sports has significantly increased. PTSM has followed the research and has heavily targeted several of these markets with great success. Blessed with seemingly countless good golf...