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Fresh. Made Daily

Mr. Whipple. Little Mikey. The Budweiser Frogs. When it comes to marketing, staying up-to-date not only helps keep you in relevant, but it also helps gain market share. That’s the reasoning behind a series of photo shoots that took place around Polk County recently....

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Celebrating the Centennial

Baseball has Fenway Park. Football has Lambeau Field. For water skiers, no single location is as storied as Winter Haven’s Cypress Gardens on the banks of Lake Eloise. While water skiing may have been invented by Ralph Samuelson in 1922 on Lake Pepin in Minnesota,...

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New faces abound

PCTSM recently welcomed numerous new team members into the fold. New team members include: Ryan Buckley, who will now lead the Partnerships and Community Development initiative for PCTSM. A one-time intern at PCTSM, Mr. Buckley comes to PCTSM from the Lakeland Magic,...

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VIC earns GBAC STAR accreditation

Polk County Tourism and Sports Marketing announced today that the Central Florida Visitor Information Center recently received the GBAC STAR facility accreditation from the Global Biorisk Advisory Council (GBAC), a division of ISSA. “This accreditation just puts the...

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Thespians coming to fieldhouse

After hosting sports championships and ESPN events, you’d think that the AdventHealth Fieldhouse and Conference Center would be running out of firsts. The upcoming 2021 Florida Theatre Conference will call Winter Haven home from Nov. 11-13, 2021, marking the first...

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Golf enjoys pandemic renaissance

One of the positives coming out of the pandemic is that participation is outdoors sports has significantly increased. PTSM has followed the research and has heavily targeted several of these markets with great success. Blessed with seemingly countless good golf...

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