Fresh. Made Daily

Mr. Whipple.

Little Mikey.

The Budweiser Frogs.

When it comes to marketing, staying up-to-date not only helps keep you in relevant, but it also helps gain market share.

That’s the reasoning behind a series of photo shoots that took place around Polk County recently.

“The world has changed a lot in the last few years,” said Kris Keprios, the senior tourism sales and marketing manager for Visit Central Florida. “Just like major brands continually update their marketing content, we needed to as well. While user generated content is most popular, we always need to keep our VCF owned content fresh and relevant.”

Various locations from throughout Polk County were featured. The new photos and videos will be utilized in future Visit Central Florida campaigns as well as on the website and in social media posts.

“We plan on more of these photo shoots in the near future,” said Keprios. “When you have as many great locations as we do, you can’t get to everything in a week. Especially with our rainy summer afternoons.”