Newsletter

PCTSM takes Silver Flagler Award

Sep 21, 2021 | Newsletter

Polk County Tourism and Sports Marketing’s innovative program to combat the Coronavirus pandemic earned a Silver Flagler Award in Tourism Advocacy at this year’s Florida Governor’s Conference on Tourism, held in Miami Sept. 8-10. The “Be 5weet” campaign was PCTSM’s...

Influencers come to ‘The Sweetest Spot’

| Newsletter

The idea of “influencers” – people whose endorsement can influence others – is far from new. Fun fact – gladiators endorsed products back in ancient Rome. No idea about how the lions endorsements fared. Today, influencers are the hottest item in the marketing tool...

Welcome Back

Aug 24, 2021 | Newsletter, Other

Really, it never left. After being cancelled due to COVID one year, and virtual next, the State Science and Engineering Fair of Florida will return, in person, to the RP Funding Center in 2022. The March event draws thousands from across the state to Lakeland each...

Fresh. Made Daily

| Newsletter, Other

Mr. Whipple. Little Mikey. The Budweiser Frogs. When it comes to marketing, staying up-to-date not only helps keep you in relevant, but it also helps gain market share. That’s the reasoning behind a series of photo shoots that took place around Polk County recently....

Celebrating the Centennial

| Newsletter, Other

Baseball has Fenway Park. Football has Lambeau Field. For water skiers, no single location is as storied as Winter Haven’s Cypress Gardens on the banks of Lake Eloise. While water skiing may have been invented by Ralph Samuelson in 1922 on Lake Pepin in Minnesota,...

New faces abound

| Newsletter, Other

PCTSM recently welcomed numerous new team members into the fold. New team members include: Ryan Buckley, who will now lead the Partnerships and Community Development initiative for PCTSM. A one-time intern at PCTSM, Mr. Buckley comes to PCTSM from the Lakeland Magic,...