Newsletter

Influencers come to ‘The Sweetest Spot’

The idea of “influencers” – people whose endorsement can influence others – is far from new. Fun fact – gladiators endorsed products back in ancient Rome. No idea about how the lions endorsements fared. Today, influencers are the hottest item in the marketing tool...

Welcome Back

Really, it never left. After being cancelled due to COVID one year, and virtual next, the State Science and Engineering Fair of Florida will return, in person, to the RP Funding Center in 2022. The March event draws thousands from across the state to Lakeland each...

Fresh. Made Daily

Mr. Whipple. Little Mikey. The Budweiser Frogs. When it comes to marketing, staying up-to-date not only helps keep you in relevant, but it also helps gain market share. That’s the reasoning behind a series of photo shoots that took place around Polk County recently....

Celebrating the Centennial

Baseball has Fenway Park. Football has Lambeau Field. For water skiers, no single location is as storied as Winter Haven’s Cypress Gardens on the banks of Lake Eloise. While water skiing may have been invented by Ralph Samuelson in 1922 on Lake Pepin in Minnesota,...

New faces abound

PCTSM recently welcomed numerous new team members into the fold. New team members include: Ryan Buckley, who will now lead the Partnerships and Community Development initiative for PCTSM. A one-time intern at PCTSM, Mr. Buckley comes to PCTSM from the Lakeland Magic,...

Tampa continues its title streak with Miss Florida crown

LAKELAND – Champa Bay just added another title to the mix. Miss Tampa, Leah Roddenberry, was crowned the newest Miss Florida last night in front of a capacity crowd in the RP Funding Center’s Youkey Theatre. She will go on to represent the state in the 100th Miss...