Newsletter

Harnessing the power of social media

From Bok Tower Gardens to the banks of Lake Shipp, the wilds of Circle B Ranch to the resort vibe of Balmoral Resort, Polk County is blessed with beauty. Nowhere is that beauty more on display than through social media. The challenge to every business is to figure out...

Best of ‘Geek Culture’ on display

For the second year, the Central Florida Comic Con will bring the best of geek culture to Lakeland. Not only will there be artists and actors on hand, but also an extensive exhibitor area featuring everything from comics and memorabilia to games and pop culture...

Holloway Park is Run City during invitational

Everyone knows that Lakeland is the Swan City. But when it comes to competitive cross country, Holloway Park has earned the moniker of Run City. More than 5,000 runners from throughout the state – from elementary school to collegiate athletes – competed at this...
VIC served as information hub for duration of Dorian

VIC served as information hub for duration of Dorian

When the weather forecasters had monster storm Hurricane Dorian targeting the heart of the State of Florida, the employees at the Central Florida Visitor Information Center – known as the VIC to most folks – knew their mission was about to change. Traditionally the...

VCF promotes area at World’s Largest Airshow

It started with less than 150 people and just a handful of airplanes. Today, EAA AirVenture Oshkosh event, held this year from July 22 to July 28 in Oshkosh, Wisconsin, is the largest airshow in the world. Shattering previous records, attendance increased nearly 7...