September 2021

Center of the Lacrosse Universe

Sep 21, 2021 | Lacrosse, Newsletter, Other

Looks like Polk County can add another superlative to its list. Already known as The Water Ski Capital of the World, after this September, it wouldn’t be hard to add “Center of the Lacrosse Universe.” Home to the Pan-American Lacrosse Association (PALA), Lake Myrtle...

PCTSM takes Silver Flagler Award

| Newsletter

Polk County Tourism and Sports Marketing’s innovative program to combat the Coronavirus pandemic earned a Silver Flagler Award in Tourism Advocacy at this year’s Florida Governor’s Conference on Tourism, held in Miami Sept. 8-10. The “Be 5weet” campaign was PCTSM’s...

Influencers come to ‘The Sweetest Spot’

| Newsletter

The idea of “influencers” – people whose endorsement can influence others – is far from new. Fun fact – gladiators endorsed products back in ancient Rome. No idea about how the lions endorsements fared. Today, influencers are the hottest item in the marketing tool...