About Central Florida Sports Marketing

Who we are and what we do

Polk County Tourism and Sports Marketing (PCTSM) – is a division of Polk County Government. PCTSM creates a significant impact to the local economy by promoting the county as both a vacation and sporting event destination.

The sports marketing staff at PCTSM is considered one of the best in the country. No matter the need, the staff at PCTSM is ready to assist you in making your event the best it has ever been.

To contact members of the PCTSM staff, click here.


It is the mission of Central Florida’s Polk County Sports Marketing to promote tourism and economic development through sports.


Our Mission in Sports Marketing

Central Florida’s Polk County Sports Marketing seeks to enhance the economic climate of Polk County through sports and special events.

PCSM is the only organization in the state to earn both the Sports Organization of the Year award from the Governor’s Council on Physical Fitness and the Florida Sports Foundation’s Sports Commission of the Year Award. PCSM has also been recognized as the Sports Organization of the Year by both the Independent Softball Association and Youth Basketball of America.

PCSM Radio and TV shows

Sports Central Logo

You can also watch the Sports Central TV Show 24 hours a day through PGTV On Demand or on YouTube.

TV Show

Watch Sports Central biweekly on Fridays at noon on Spectrum Channel 622, Verizon Channel 20, and Comcast Channel 5. Mark Jackson and Neal Duncan discuss Central Florida sports, as well as interview key members of our sports community.

Sports Central is rebroadcast on PGTV at the following times:

  • Saturday 6 p.m.
  • Sunday 8 p.m.
  • Monday 8 a.m.
  • Tuesday 3 a.m.
  • Wednesday 11 p.m.
  • Thursday 4:30 p.m.


Listen to Sports Central every Thursday at 5 p.m. on WLKF 1430 as the Polk County Sports Marketing staff discusses Central Florida sports, as well as college and profession sports leagues. Tune in for a chance to win prizes from our generous partners.

Polk County’s Tourism Office

Discover all there is to do in Central Florida while on your Central Florida vacation. Make your first stop at the Visitor Information Center located on Highway 27, 1/2 mile south of Interstate 4, Exit 55. Discounted LEGOLAND® Florida tickets available!

Request a Central Florida Vacation Planner online or by calling 1-800-828-7655.

Visit Central Florida logo

Our story

Polk County Tourism and Sports Marketing – known as Visit Central Florida outside of Polk County – is our county’s official Visitor and Convention Bureau (VCB), also known as the Destination Marketing Organization (DMO).

Our goal is to bring tourists, meetings, events and tournaments into Polk County. In turn, those visitors stay at our hotels, eat at our restaurants and shop in our stores. This formula has turned into a powerful perpetual economic dynamo that has not only lowered the tax burden on Polk County residents but improved their standard of living as well.

We’ve also invested heavily in area infrastructure, including improvements to the RP Funding Center and Publix Field at Joker Marchant Stadium, as well as helped fund the AdventHealth Fieldhouse and Conference Center in Winter Haven. These investments have not only helped increase the number of visitors to the county, but also give county residents access to some of the finest sports and entertainment facilities in the state.