Your Perfect Match

Planning a major sporting event?
Let Polk County Sports Marketing sweat the details.

About Polk County Sports Marketing

Our home field. Your advantage.

Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.

Map of Central Florida


From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.


Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.

Hall of Fame

From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.

Latest News

Center of the Lacrosse Universe

Looks like Polk County can add another superlative to its list. Already known as The Water Ski Capital of the World, after this September, it wouldn’t be hard to add “Center of the Lacrosse Universe.” Home to the Pan-American Lacrosse Association (PALA), Lake Myrtle...

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Welcome Back

Really, it never left. After being cancelled due to COVID one year, and virtual next, the State Science and Engineering Fair of Florida will return, in person, to the RP Funding Center in 2022. The March event draws thousands from across the state to Lakeland each...

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Fresh. Made Daily

Mr. Whipple. Little Mikey. The Budweiser Frogs. When it comes to marketing, staying up-to-date not only helps keep you in relevant, but it also helps gain market share. That’s the reasoning behind a series of photo shoots that took place around Polk County recently....

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Visiting for an event?

From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.

Support Florida Sports Foundation

Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.

Sponsored by:WONN
Sponsored by:Under Armour
Sponsored by:The Trophy Shop
Sponsored by:WLKF Talk 1430 Talk 96.7
Sponsored by:Max 98.3 FM
Sponsored by:Hampton Inn & Suites Lakeland South Polk Parkway
Sponsored by:Peebles BBQ
Sponsored by:Hampton Inn Bartow
Sponsored by:Office Furniture Depot
Sponsored by:Days Inn & Suites Lakeland
Sponsored by:Hampton Inn & Suites Winter Haven
Sponsored by:BSN
Sponsored by:Jimmy John\'s Gourmet Sandwiches
Sponsored by:Party Rentals Unlimited
Sponsored by:The Ledger
Sponsored by:Cleveland Heights Golf Course
Sponsored by:Harry\'s Seafood Bar & Grille
Sponsored by:Harborside
Sponsored by:Bok Tower Gardens
Sponsored by:LEGOLAND® Florida

Are you ready?

We're ready to host your event