Your Perfect Match

Planning a major sporting event?
Let Polk County Sports Marketing sweat the details.

About Polk County Sports Marketing

Our home field. Your advantage.

Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.


From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.


Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.

Hall of Fame

From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.

Latest News

Ugandan lives improved by efforts in Lakeland, Detroit

Ugandan survivors of the child sex trade may never come to the United States, let alone Polk County. However, a chance encounter between a Detroit Tigers pitcher and a member of the Polk County Tourism and Sports Marketing staff may make their life a little better. A...

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RussMatt umpires, like players, come from around the country

The RussMatt Central Florida Invitational brings more than just college baseball teams – and their fans – from every corner of the country to Central Florida. Considering the event is more than 270 teams playing well over 1,000 games, the event requires that the most...

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Celebrate 50 years of ‘The Love Bug’

Men were walking on the moon, “Scooby Doo” and “The Brady Bunch” both premiered on television and a certain sentient sedan ruled the box office. Believe it or not, it has been 50 years since the release of the movie “The Love Bug.” Since then, Herbie the pugnacious...

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Visiting for an event?

From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.

Support Florida Sports Foundation

Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.

Sponsored by:Bok Tower Gardens
Sponsored by:The Trophy Shop
Sponsored by:Hyatt Place Lakeland Center
Sponsored by:WLKF Talk 1430 Talk 96.7
Sponsored by:97 Country
Sponsored by:Hampton Inn & Suites Winter Haven
Sponsored by:The Ledger
Sponsored by:Spectrum
Sponsored by:Abuelos
Sponsored by:Under Armour
Sponsored by:Days Inn & Suites Lakeland
Sponsored by:Ovation Bistro
Sponsored by:WONN
Sponsored by:Jimmy John\'s Gourmet Sandwiches
Sponsored by:BSN
Sponsored by:Cypress Lanes
Sponsored by:LEGOLAND® Florida
Sponsored by:Hampton Inn & Suites Lakeland South Polk Parkway
Sponsored by:Hampton Inn Bartow
Sponsored by:Harborside

Are you ready?

We're ready to host your event