Your Perfect Match

Planning a major sporting event?
Let Polk County Sports Marketing sweat the details.

About Polk County Sports Marketing

Our home field. Your advantage.

Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.


From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.


Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.

Hall of Fame

From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.

Latest News

Unique One-on-One Doubles tennis coming to Winter Haven

WINTER HAVEN – Started in the 1890s, tennis hasn’t changed much in the last 125-or-so years. That is, until now. One-on-One Doubles – played on a doubles court and focusing on volleys – is here. Sanctioned by United States Tennis Association Florida, the game has been...

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Orange Cup Regatta turns 80

80-years-old and still goes more than 100 mph? Not bad for the second-oldest sporting event held in Polk County. Once again, Lake Hollingsworth’s normally placid waters and tranquility were replaced with roaring engines as the 80th Orange Cup Regatta took to the water...

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IRONMAN 70.3 Florida returns to Haines City

Picturesque Lake Eva Park in Haines City will once again serve as the starting point for the IRONMAN 70.3 Florida triathlon, the event that combines swimming, biking and running to create the ultimate fitness challenge.

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Visiting for an event?

From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.

Support Florida Sports Foundation

Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.

Sponsored by:ECCO Suites
Sponsored by:Hampton Inn Bartow
Sponsored by:Days Inn & Suites Lakeland
Sponsored by:Bok Tower Gardens
Sponsored by:Office Furniture Depot
Sponsored by:Hyatt Place Lakeland Center
Sponsored by:WLKF Talk 1430 Talk 96.7
Sponsored by:Abuelos
Sponsored by:Party Rentals Unlimited
Sponsored by:Cleveland Heights Golf Course
Sponsored by:Hollywood Signs
Sponsored by:Ovation Bistro
Sponsored by:Holiday Inn Winter Haven
Sponsored by:Posto9
Sponsored by:Hampton Inn & Suites Winter Haven
Sponsored by:WONN
Sponsored by:LEGOLAND® Florida
Sponsored by:97 Country
Sponsored by:Hampton Inn & Suites Lakeland South Polk Parkway
Sponsored by:Contempo Vacation Homes

Are you ready?

We're ready to host your event