Your Perfect Match

Planning a major sporting event?
Let Polk County Sports Marketing sweat the details.

About Polk County Sports Marketing

Our home field. Your advantage.

Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.

Map of Central Florida


From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.


Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.

Hall of Fame

From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.

Latest News

Preseason hoops classic moves to Florida Southern

Some of the best college basketball programs in the nation will play at Florida Southern College next year to take part in the 2022 Small College Basketball Tip Off Classic. The Classic is relocating to Lakeland from St. Joseph, Missouri. “We are thrilled to bring the...

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The Quake on the Lake is back!

LAKELAND – The roar of the Orange Cup Regatta returns this weekend, Oct. 16 and 17, to Lake Hollingsworth in Lakeland. Marking its 83rd event and spanning 87 years, the fastest sport on water returns to Lakeland – albeit at the end of the American Powerboat...

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Holloway Park event the largest in the state

One of the premier cross country running events of the year, the 2021 Hoka Invitational 22, featured more than 200 middle school, high school and college teams from Florida, Georgia and Texas. The event, the largest cross country meet in Florida, is now...

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Visiting for an event?

From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.

Support Florida Sports Foundation

Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.

Sponsored by:Cabana Club
Sponsored by:Hampton Inn Bartow
Sponsored by:Hilton Garden Inn Lakeland

Are you ready?

We're ready to host your event