Your Perfect Match

Planning a major sporting event?
Let Polk County Sports Marketing sweat the details.

About Polk County Sports Marketing

Our home field. Your advantage.

Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.

A locator map centering on Central Florida


From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.


Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.

Hall of Fame

From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.

Latest News

International lacrosse debuts at Lake Myrtle Sports Park

International lacrosse will make its debut at the Lake Myrtle Sports Park in Auburndale this weekend. Featuring some of the best women’s lacrosse teams in the world, the 2019 Pan-American Lacrosse Association’s Women’s Lacrosse World Qualifiers starts Thursday, Nov....

read more

NCAA Division II runners to compete at Holloway

More than 20 colleges from throughout the south will converge on Holloway Park this weekend for the NCAA Division II South Regional Cross Country Championship, hosted by Florida Southern College and Polk County Tourism and Sports Marketing. The men’s 10K race will...

read more

Auburndale to host women’s lacrosse World Qualifier

Some of the best women lacrosse players in the world will converge on Lake Myrtle in their quest to be the best in the world. The 2019 PALA Women’s Lacrosse World Qualifiers will be held at Lake Myrtle Sports Park in Auburndale from Nov. 14-17. The Pan-American...

read more

Visiting for an event?

From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.

Support Florida Sports Foundation

Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.

Sponsored by:Country Club of Winter Haven
Sponsored by:Harborside
Sponsored by:Cleveland Heights Golf Course
Sponsored by:The Trophy Shop
Sponsored by:Jimmy John\'s Gourmet Sandwiches
Sponsored by:ECCO Suites
Sponsored by:Office Furniture Depot
Sponsored by:Spectrum
Sponsored by:Party Rentals Unlimited
Sponsored by:Cypress Lanes

Are you ready?

We're ready to host your event