Your Perfect Match

Planning a major sporting event?
Let Polk County Sports Marketing sweat the details.

About Polk County Sports Marketing

Our home field. Your advantage.

Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.


From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.


Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.

Hall of Fame

From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.

Latest News

Tropics SC take on Boca Raton, Ochocinco in UPSL title game

AUBURNDALE – The Tropics SC hope to continue their winning streak when the 14-0 team takes on Boca Raton FC in the state finals for the UPSL Pro Premier teams. The Tropics will host the championship game Saturday, July 6, at 7 p.m. at Auburndale’s Lake Myrtle Sports...

read more

Polk hosts diverse slate of meetings and events

Planners and shooters and pageants, oh my. For a diverse menu of events, look at the recent slate held in Polk County. In the span of a week, the efforts of Polk County Tourism and Sports Marketing staff paid big dividends for the county: 2019 State Science and...

read more

New roles at PCTSM for Zimmerman, Duncan

Two longtime Polk County Tourism and Sports Marketing managers have accepted new positions within the organization. Marc Zimmerman, the longtime Senior Sales Events Manager for Polk County Tourism and Sports Marketing, now has a new focus. “I’m thrilled to be the...

read more

Visiting for an event?

From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.

Support Florida Sports Foundation

Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.

Sponsored by:Country Club of Winter Haven
Sponsored by:Days Inn & Suites Lakeland
Sponsored by:Cypress Lanes
Sponsored by:Hampton Inn & Suites Winter Haven
Sponsored by:Hollywood Signs
Sponsored by:Office Furniture Depot
Sponsored by:WONN
Sponsored by:97 Country
Sponsored by:Contempo Vacation Homes
Sponsored by:Max 98.3 FM
Sponsored by:Under Armour
Sponsored by:LEGOLAND® Florida
Sponsored by:Peebles BBQ
Sponsored by:Hyatt Place Lakeland Center
Sponsored by:Harborside
Sponsored by:Spectrum
Sponsored by:BSN
Sponsored by:The Ledger
Sponsored by:Party Rentals Unlimited
Sponsored by:Hampton Inn & Suites Lakeland South Polk Parkway

Are you ready?

We're ready to host your event