Your Perfect Match

Planning a major sporting event?
Let Polk County Sports Marketing sweat the details.

About Polk County Sports Marketing

Our home field. Your advantage.

Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.


From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.


Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.

Hall of Fame

From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.

Latest News

Fieldhouse of Dreams breaks ground

As the shovels broke ground on an empty plot of land near the Chain O’ Lakes Complex in Winter Haven, the clock started on a project that will cause a seismic shift in the type of events Polk County Tourism and Sports Marketing recruits. “I don’t think people realize...

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On short notice, IRONMAN is a success

Approximately 1,875 athletes from 57 countries and all 50 U.S. states participated in the 20th IRONMAN Florida triathlon Sunday, Nov. 4. Little did any of them know of the minor miracle that was required to have the event take place. Just weeks earlier, it looked as...

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Visiting for an event?

From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.

Support Florida Sports Foundation

Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.

Sponsored by:Party Rentals Unlimited
Sponsored by:Spectrum
Sponsored by:Cypress Lanes
Sponsored by:Abuelos
Sponsored by:Hampton Inn & Suites Lakeland South Polk Parkway
Sponsored by:LEGOLAND® Florida
Sponsored by:Under Armour
Sponsored by:Hampton Inn Bartow
Sponsored by:WLKF Talk 1430 Talk 96.7
Sponsored by:ECCO Suites
Sponsored by:Cleveland Heights Golf Course
Sponsored by:Hollywood Signs
Sponsored by:Holiday Inn Winter Haven
Sponsored by:Jimmy John\'s Gourmet Sandwiches
Sponsored by:BSN
Sponsored by:The Trophy Shop
Sponsored by:Peebles BBQ
Sponsored by:Bok Tower Gardens
Sponsored by:Country Club of Winter Haven
Sponsored by:Max 98.3 FM

Are you ready?

We're ready to host your event