Your Perfect Match

Planning a major sporting event?
Let Polk County Sports Marketing sweat the details.

About Polk County Sports Marketing

Our home field. Your advantage.

Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.


From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.


Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.

Hall of Fame

From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.

Latest News

Softball packs Polk County fields

Dry weather came just in time for softball this weekend. The Florida Half Century Amateur Softball Association 60s Division brought 66 teams to Polk County this weekend, filling fields at the Diamondplex in Winter Haven, Loyce Harpe in Mulberry and the Auburndale...

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Lake Myrtle’s busy summer

More than 140 baseball teams rotated through Auburndale’s Lake Myrtle Sports Park by the middle of July, thanks to Polk County Tourism and Sports Marketing’s relationship building with and tenacious recruiting of the Wilson Premier Championship West event. “This...

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Ugandan teams visit Polk County

Two baseball teams from the African nation of Uganda – one U15, the other U18 – as well as a softball team, traveled to Polk County to take part in the Wilson Premier Tournament. The Ugandan players were from the Allen VR Stanley Secondary School for Math and Science...

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Visiting for an event?

From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.

Support Florida Sports Foundation

Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.

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Are you ready?

We're ready to host your event