Your Perfect Match

Planning a major sporting event?
Let Polk County Sports Marketing sweat the details.

About Polk County Sports Marketing

Our home field. Your advantage.

Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.


From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.


Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.

Hall of Fame

From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.

Latest News

Escape winter with a taste of Central Florida at TigerFest

Maybe they come for the orange juice. Or the player autographs. Perhaps it’s the Detroit Tigers tote bags, presented by Visit Central Florida. Or the chance to finally meet Paws. A sell-out crowd is expected for the annual TigerFest, held at Comerica Park in Detroit,...

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More than 75 softball teams on fields this weekend

They may no longer be the Boys of Summer, but that hasn’t changed their determination out on the diamond. More than 75 softball teams from throughout Florida come to Lakeland and Winter Haven this weekend for a tournament for players as young as 60. Organized by...

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Relationship with softball groups is long and strong

Once again, Mark Jackson took to the podium at the annual combined meeting of two of Polk County Tourism and Sports Marketing’s longest clients, reinforcing one of the departments longest and most profitable relationships. It was the 10th time that Jackson, the...

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Visiting for an event?

From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.

Support Florida Sports Foundation

Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.

Sponsored by:Days Inn & Suites Lakeland
Sponsored by:WONN
Sponsored by:Hampton Inn & Suites Lakeland South Polk Parkway
Sponsored by:Ovation Bistro
Sponsored by:Jimmy John\'s Gourmet Sandwiches
Sponsored by:97 Country
Sponsored by:Harry\'s Seafood Bar & Grille
Sponsored by:Under Armour
Sponsored by:LEGOLAND® Florida
Sponsored by:Hollywood Signs
Sponsored by:Contempo Vacation Homes
Sponsored by:Spectrum
Sponsored by:Abuelos
Sponsored by:Bok Tower Gardens
Sponsored by:Max 98.3 FM
Sponsored by:WLKF Talk 1430 Talk 96.7
Sponsored by:Party Rentals Unlimited
Sponsored by:Holiday Inn Winter Haven
Sponsored by:Cypress Lanes
Sponsored by:Hampton Inn & Suites Winter Haven

Are you ready?

We're ready to host your event