Your Perfect Match

Planning a major sporting event?
Let Polk County Sports Marketing sweat the details.

About Polk County Sports Marketing

Our home field. Your advantage.

Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.


From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.


Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.

Hall of Fame

From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.

Latest News

Run 863 returns to the backstreets of Polk County

Polk County’s race series is back to challenge runners again this year. Dubbed Run 863, the four race series started last year. Competitors who finish three of the four races receive a special commemorative medal. The series starts with the 90th anniversary Carillon...

read more

Escape winter with a taste of Central Florida at TigerFest

Maybe they come for the orange juice. Or the player autographs. Perhaps it’s the Detroit Tigers tote bags, presented by Visit Central Florida. Or the chance to finally meet Paws. A sell-out crowd is expected for the annual TigerFest, held at Comerica Park in Detroit,...

read more

More than 75 softball teams on fields this weekend

They may no longer be the Boys of Summer, but that hasn’t changed their determination out on the diamond. More than 75 softball teams from throughout Florida come to Lakeland and Winter Haven this weekend for a tournament for players as young as 60. Organized by...

read more

Visiting for an event?

From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.

Support Florida Sports Foundation

Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.

Sponsored by:Under Armour
Sponsored by:Hyatt Place Lakeland Center
Sponsored by:The Ledger
Sponsored by:BSN
Sponsored by:Cleveland Heights Golf Course
Sponsored by:Harborside
Sponsored by:Hampton Inn & Suites Winter Haven
Sponsored by:Bok Tower Gardens
Sponsored by:Hilton Garden Inn Lakeland
Sponsored by:Holiday Inn Winter Haven
Sponsored by:Days Inn & Suites Lakeland
Sponsored by:Country Club of Winter Haven
Sponsored by:Party Rentals Unlimited
Sponsored by:ECCO Suites
Sponsored by:Spectrum
Sponsored by:Peebles BBQ
Sponsored by:WONN
Sponsored by:The Trophy Shop
Sponsored by:Abuelos
Sponsored by:Contempo Vacation Homes

Are you ready?

We're ready to host your event