Your Perfect Match
Planning a major sporting event?Let Polk County Sports Marketing sweat the details.
About Polk County Sports Marketing
Our home field. Your advantage.
Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.
Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.

Facilities
From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.
Events
Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.
Hall of Fame
From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.
Latest News
SSE Committee Public Meeting Notice
Due to COVID-19, we ask that non-committee members attend this month's Sports & Special Events committee meeting via Zoom if possible. BOARD: Sports & Special Events Committee, Tourist Development Council of Polk County, Florida DATE AND TIME OF MEETING: Jan...
Lane wins Bernie Little Sports Executive Award
Some athletes give back to their sport. Many give back to their community. Bobby Lane does both – at the same time. For his efforts, Lane recently received the Bernie Little Sports Executive Award. Voted on by a committee comprised of sports legends and local...
In Memoriam: Ken Riley
Ken Riley, whose journey from Union Academy to the NFL and the halls of academia would inspire countless other Polk County athletes, passed away Sunday morning. He was 72. While Riley’s success on the field as both an athlete and later as the head coach of Florida...
Visiting for an event?
From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.
Support Florida Sports Foundation
Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.
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