Your Perfect Match

Planning a major sporting event?
Let Polk County Sports Marketing sweat the details.

About Polk County Sports Marketing

Our home field. Your advantage.

Home to more than 220 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.


From stadiums to courts and everything in between, Polk County has a facility that will fit your needs.


Whether it’s the largest collegiate spring training event in the nation or a traveling table tennis tournament, you can find it here.

Hall of Fame

From baseball to water skiing – and just about every sport in-between – Polk County has produced a superstar. Come see their legacies at the Polk County Sports Hall of Fame in Auburndale.

Latest News

Due to hurricane, Lake Eva Hosts IRONMAN Nov. 4

HAINES CITY – Due to the devastation caused by the fiercest hurricane to ever strike the Florida Panhandle, the Florida IRONMAN event previously scheduled to take place in Panama City Beach will instead take place in Haines City at Lake Eva Park. PCTSM and the City of...

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Gasparilla Invitational will test gymnasts’ skills Oct. 20-21

Twenty two years ago – with barely 300 competitors – Tim Keckler started the Gasparilla Invitational as a chance for less advanced gymnasts to test their skills. From Oct. 20-21, the 22nd Annual Gasparilla Invite at the RP Funding Center will have 915 athletes compete...

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Thanks to Netflix, crossfit competition goes international

Netflix. Lakeland. Crossfit. Not normally three words you think of together. However, a Netflix documentary, filmed years earlier, has had an unintended effect on the Central Florida Throwdown, Lakeland’s signature crossfit competition – more competitors. “We’ve had...

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Visiting for an event?

From around the corner to around the globe, Polk County welcomes everyone to the best that Central Florida has to offer.

Support Florida Sports Foundation

Show your support for Florida Sports with a specialty sports tag which directly supports youth charity and the development of major and regional sports events throughout Florida.

Sponsored by:Bok Tower Gardens
Sponsored by:Harry\'s Seafood Bar & Grille
Sponsored by:97 Country
Sponsored by:Hampton Inn & Suites Winter Haven
Sponsored by:Max 98.3 FM
Sponsored by:Hampton Inn Bartow
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Sponsored by:Peebles BBQ
Sponsored by:Days Inn & Suites Lakeland
Sponsored by:Hyatt Place Lakeland Center
Sponsored by:Harry\'s Old Place
Sponsored by:The Trophy Shop
Sponsored by:Spectrum
Sponsored by:Cleveland Heights Golf Course
Sponsored by:Country Club of Winter Haven
Sponsored by:Contempo Vacation Homes
Sponsored by:Abuelos
Sponsored by:Under Armour
Sponsored by:Party Rentals Unlimited

Are you ready?

We're ready to host your event