Who We Are and What We Do

Polk County Tourism and Sports Marketing (PCTSM) – known outside the county as Visit Central Florida – is a division of Polk County Government. As Polk County’s official tourism and marketing management organization, PCTSM promotes Polk County as a tourist destination to increase visitation and economic impact; and to generate revenue from the tourist development tax. Tourism is the state’s number one industry, and one of Polk County’s top three, and the revenue it generates helps to fund the sales and marketing operations of PCTSM as well as and the development, and improvement, of infrastructure used to attract tourists. Tourism strengthens Polk County’s economy by creating jobs, new revenue and a higher quality of life.

Our Mission in Sports Marketing

It is the mission of Central Florida’s Polk County Sports Marketing to promote tourism and economic development through sports.

Central Florida’s Polk County Sports Marketing focuses on developing new events, recruiting sports activities, assisting existing sports events and marketing recreation and leisure activities.

PCSM is the only organization in the state to earn both the Sports Organization of the Year award from the Governor’s Council on Physical Fitness and the Florida Sports Foundation’s Sports Commission of the Year Award. PCSM has also been recognized as the Sports Organization of the Year by both the Independent Softball Association and Youth Basketball of America.

PCSM Radio and TV shows

Listen to Sports Central every Thursday at 5:00 p.m. on WLKF 1430 as the Polk County Sports Marketing staff discusses Central Florida sports, as well as college and profession sports leagues. Tune in for a chance to win prizes from our generous partners.

Watch Sports Central biweekly on Fridays at 12:00 p.m. on Brighthouse Channel 622, Verizon Channel 20, and Comcast Channel 5. Mark Jackson and Neal Duncan discuss Central Florida sports, as well as interview key members of our sports community. Sports Central is rebroadcast on PGTV at the following times:

  • Saturday 6:00 p.m.
  • Sunday 8:00 p.m.
  • Monday 8:00 a.m.
  • Tuesday 3:00 a.m.
  • Wednesday 11:00 p.m.
  • Thursday 4:30 p.m.

You can also watch Sports Central 24 hours a day through PGTV On Demand or on YouTube.

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Polk County’s Tourism Office

Discover all there is to do in Central Florida while on your Central Florida vacation. Make your first stop at the Official Visitor Information Center, Polk Outpost 27, located on Highway 27, 1/2 mile south of Interstate 4, Exit 55. Discounted LEGOLAND® Florida tickets available!

Request a Central Florida Vacation Planner online or by calling 1-800-828-7655.

More from our partners at VisitCentralFlorida.org


Things to Do

Places to Stay

Travel Tools


Partner Sites

Copyright © 2017 Central Florida Visitors & Convention Bureau  •  2701 Lake Myrtle Park Road, Auburndale FL 33823  •  1-800-828-7655